WATCH: The Iris Skateboards Story.

George Rocha from San Francisco, California builds new skateboards and other cool stuff out of old decks. Rocha works out of his garage/workshop with a bowl in the backyard where pro skaters come to hang out and test out his recycled decks. Now aged in his forties, Rocha and his mates still skate and with no fancy marketing he has developed an underground following for his Iris Skateboards business. Life seems to be rolling along just fine for a guy that has all he needs and no more.